Aura Bora.
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Brand Aura Bora as the perfect non - alcoholic evening beverage, appealing to women between the ages of 21-42.
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Become the new drink health-conscious people turn towards instead of alcohol after work, in social settings or to unwind.
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As the strategist and media planner for this campaign, I researched the holistic health community, competitor brands, nonalcoholic consumer trends, the budget and days to run the ads.
