Create a campaign centered around a social issue currently impacting our world.

Educate women, men, and young adults on the importance of their choices in women's reproductive rights through different social media outlets.

As the strategist on this project, I researched companies that support women’s reproductive rights and brand themselves in a way that goes beyond just selling products. I used my own insight on brands that focus on women's empowerment, health and wellness. It was essential to choose a brand that is constantly changing and adapting. I looked into athletic brands because they build upon the narrative that women have strength, power, and resilience. It was essential to illustrate that women’s reproductive rights relate to even broader social justice issues.